Pharmaceutical Distribution Market Channels in Poland
- Publisher: University of Finance and Management, Warsaw; Vistula University
HB71-74 | Economics as a science
Distribution on the pharmaceutical market in Poland is interesting and the most difficult sphere to manage. Numerous varied and specialized companies operating on the market cause that the processes of choosing middlemen in distribution channels are very complex. The hereby article presents the role and location of the companies operating within distribution channels on the pharmaceutical market. It draws attention to the development of non-pharmacy and non-wholesale sales channels.