Store personality as a source of customer value

Report, Conference object English OPEN
Willems, Kim; Leroi-Werelds, Sara; Streukens, Sandra;
(2012)

Customer value has been considered a strategic imperative in the retail environment, since the customer is more value conscious than ever before (Sweeney and Soutar 2001). In this study, the authors investigate store personality as a potential source of value. Furthermo... View more
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