publication . Other literature type . 2018

Supplemental Material, Appendix_S2 - More “Bank” for the Buck: Microtargeting and Normative Appeals to Increase Social Marketing Efficiency

Metcalf, Alexander L.; Angle, Justin W.; Phelan, Conor N.; B. Allyson Muth; Finley, James C.;
  • Published: 01 Jan 2018
  • Publisher: Figshare
Abstract
Supplemental Material, Appendix_S2 for More “Bank” for the Buck: Microtargeting and Normative Appeals to Increase Social Marketing Efficiency by Alexander L. Metcalf, Justin W. Angle, Conor N. Phelan, B. Allyson Muth, and James C. Finley in Social Marketin Quarterly
Subjects
free text keywords: 111799 Public Health and Health Services not elsewhere classified, 200199 Communication and Media Studies not elsewhere classified, 150402 Hospitality Management
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http://dx.doi.org/10.25384/sag...
Other literature type . 2018
Provider: Datacite
http://dx.doi.org/10.25384/sag...
Other literature type . 2018
Provider: Datacite
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publication . Other literature type . 2018

Supplemental Material, Appendix_S2 - More “Bank” for the Buck: Microtargeting and Normative Appeals to Increase Social Marketing Efficiency

Metcalf, Alexander L.; Angle, Justin W.; Phelan, Conor N.; B. Allyson Muth; Finley, James C.;