publication . Other literature type . Article . 2017

Growing on steroids: rapidly scaling the user base of digital ventures through digital innovaton

Martin Liu;
Open Access
  • Published: 01 Jan 2017
  • Publisher: MIS Quarterly
Abstract
Digital ventures, start-ups growing by drawing on and adding to digital infrastructures, can scale their business at an unprecedented pace. We view such rapid scaling as a generative process by which a venture's user base increases significantly between two points in time through digital innovation. We studied WeCash, a Chinese digital venture, nearly doubling its user base monthly, to learn more about this generative process. We trace three contingent mechanisms underpinning rapid scaling: data-driven operation, instant release, and swift transformation. We explain these mechanisms and how they interact in the rapid scaling of digital ventures. The research off...
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