publication . Article . 2011

Innovative CSR: a framework for anchoring corporate social responsibility in the innovation literature

Preuss, Lutz;
Open Access English
  • Published: 01 Jun 2011
  • Publisher: Greenleaf Publishing
Sketching the evolution of corporate social responsibility (CSR) from decoupled corporate philanthropy through strategic CSR to efforts to mainstream CSR throughout the firm, this paper highlights considerable drawbacks of a narrow view of the business case for CSR. Hence it seeks to provide an alternative that is still linked to key business processes but avoids such a tight coupling. The paper argues that this can be achieved through anchoring CSR in the literature on innovation. A definition of innovative CSR is developed, which is operationalised as the 4Ps of Innovative CSR, a framework that consists of innovation in CSR project content, CSR processes, CSR ...
free text keywords: H
104 references, page 1 of 7

Abernathy, W.J., K.B. Clark and A.M. Kantrow (1981) 'The New Industrial Competition', Harvard Business Review59.5: 68-81.

Amabile, T.M., R. Conti, H. Coon, J. Lazenby and M. Herron (1996) 'Assessing the Work Environment for CreativityA',cademy of Management Journal 39.5: 1,154-84.

Amalric, F., and J. Hauser (2005) 'Economic Drivers of Corporate Responsibility Activities', Journal of Corporate Citizenship20: 27-38.

Backer, L. (2008) 'Narrating Organisational Identities by Way of Evolutionary Tales: Talking Shell from an Oil to an Energy CompanyS'c,andinavian Journal of Management24.1: 33-43.

Balzat, M., and H. Hanusch (2004) 'Recent Trends in the Research on National Innovation Systems', Journal of Evolutionary Economics14.2: 197-210. [OpenAIRE]

Barnett, M.L. (2007) 'Stakeholder Inluence Capacity and the Variability of Financial Returns to Corporate Social ResponsibiliAtyca',demy of Management Review32.3: 794-816.

-- and R.M. Salomon (2006) 'Beyond Dichotomy: The Curvilinear Relationship between Social Responsibility and Financial PerformaSntrcaet'e,gic Management Journal 27.11: 1,101-22.

Baumol, W.J. (2002)The Free-Market Innovation Machine: Analyzing the Growth Miracle of Capitalism(Princeton, NJ: Princeton University Press).

Beaulieu, S., and J. Pasquero (2003) 'Reintroducing Stakeholder Dynamics in Stakeholder Thinking: A Negotiated Order Perspective', in J. Andriof, S. Waddock, B. Husted and S. Sutherland Rahman (eds.),Unfolding Stakeholder Thinking: Theory, Responsibility and Engagement (Shefield, UK: Greenleaf Publishing): 101-18.

Berger, I.E., P. Cunningham and M.E. Drumwright (2007) 'Mainstreaming Corporate Social Responsibility: Developing Markets for ViCrtaulei'f,ornia Management Review 49.4: 132-57.

BITC (2011) The Business Case for Being a Responsible Busines(sLondon: Business in the Community; Cranield: Doughty Centre for Corporate Responsibility, University of Cranield).

Bowen, F., A. Newenham-Kahindi and I. Herremans (2010) 'When Suits Meet Roots: The Antecedents and Consequences of Community Engagement Strategy',Journal of Business Ethics95.2: 297-318.

Bowman, E.H., and M. Haire (1975) 'A Strategic Posture toward Corporate Social ResponsibilityC',alifornia Management Review18.2: 49-58.

Burke, L., and J.M. Logsdon (1996) 'How Corporate Social Responsibility Pays OLfofn',g Range Planning29.4: 495-502.

Burns, T., and G.M. Stalker (1961) The Management of Innovation (London: Tavistock Publishing).

104 references, page 1 of 7
Powered by OpenAIRE Open Research Graph
Any information missing or wrong?Report an Issue