publication . Conference object . 2015

An examination of ongoing trends in airline ancillary revenues

Warnock-Smith, David; O'Connell, John Frankie; Maleki, Mahnaz;
Open Access English
  • Published: 02 Jul 2015
  • Country: United Kingdom
Abstract
The airline industry seems permanently embedded in producing thin margins and continuously combatting downward pressure on yields. To perpetuate the problem, the industry remains eclipsed with high cost structures and low barriers to entry. However, a new sizzling concept continues to counterbalance these effects in the form of ancillary revenues. Globally, these revenues have increased by 121% from 2010 to 2014 – and the trend is set to continue as carriers are quickly implementing structural changes to accommodate these revenues streams. This paper examines the performance of the two core classifications of ancillary revenues, which are unbundled products and ...
Subjects
free text keywords: HE
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