publication . Other literature type . Article . Preprint . 2017

Climate Change Helplessness and the (De)moralization of Individual Energy Behavior.

Erika Salomon; Jesse Lee Preston; Melanie B. Tannenbaum;
Open Access
  • Published: 01 Mar 2017
  • Publisher: Open Science Framework
  • Country: United Kingdom
Abstract
<p>Although most people understand the threat of climate change, they do little to modify their own energy conservation behavior. One reason for this gap between belief and behavior may be that individual actions seem un-impactful and therefore are not morally relevant. This research investigates how climate change helplessness—belief that one’s actions cannot affect climate change—can undermine the moralization of climate change and personal energy conservation. In Study 1, climate change efficacy predicted both moralization of energy use and energy conservation intentions beyond individual belief in climate change. In Studies 2 and 3, participants read informa...
Subjects
free text keywords: Social Psychology, Psychology, FOS: Psychology, Social and Behavioral Sciences, Q1, Moral reasoning, Learned helplessness, Climate change, Energy behavior, Energy conservation, Morality, media_common.quotation_subject, media_common, Self-efficacy, Energy consumption
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