publication . Article . 2012

Planificación estratégica de un circuito turístico hitórico-cultural experiencial: Itabuna - Bahia, Brasil

Gândara, J.M.; Mendes, J.; Moital, Miguel; Ribeiro, F.N.S.; Souza, I.J.; Goulart, L.A.;
Open Access English
  • Published: 01 Jan 2012
  • Country: United Kingdom
Abstract
itabuna has been one of the most important cities in the interior of bahia. for decades the production of cocoa gave it a prominent position in the state economy. at the end of 1980s, pests such as "witch's broom" ended the cocoa monoculture in the region and alternatives must were sought. the objective of this article is to analyze the potential of designing a historical/cultural experiential tourist product in itabuna. in order to achieve this objective, a bibliographical and documental review and semi-structured interviews were undertaken. the external and internal environments were analyzed and through swot analysis the possibilities to design the product we...
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