Sport, public relations and social media

Part of book or chapter of book English OPEN
Boyle, Raymond; Haynes, Richard;
(2014)
  • Publisher: Routledge
  • Subject: H1 | HM

This chapter examines the disruptive nature of social media as it alters the relationship between sports journalism and public relations. It looks at some key examples and argues that while much is changing, some aspects of the relationship between the media and sports ... View more
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