publication . Article . 2008

Measuring tourist satisfaction: A factor-cluster segmentation approach

Andriotis, Konstantinos; Agiomirgianakis, George; Mihiotis, Athanasios;
Open Access
  • Published: 01 Jul 2008 Journal: Journal of Vacation Marketing, volume 14, pages 221-235 (issn: 1356-7667, eissn: 1479-1870, Copyright policy)
  • Publisher: SAGE Publications
  • Country: United Kingdom
Tourist satisfaction has been considered as a tool for increasing destination competitiveness. In an attempt to gain a better understanding of tourists’ satisfaction in an island mass destination this study has taken Crete as a case with the aim to identify the underlying dimensions of tourists’ satisfaction, to investigate whether tourists could be grouped into distinct segments and to examine the significant difference between the segments and sociodemographic and travel arrangement characteristics. A segmentation procedure based on destination dimensions produced three clusters: the ‘Higher-Satisfied’; the ‘In-Betweeners’; and the ‘Lower-Satisfied’. The impli...
free text keywords: Tourism, Leisure and Hospitality Management
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