publication . Article . 2006

Effects of the 2003 advertising/promotion ban in the United Kingdom on awareness of tobacco marketing: findings from the International Tobacco Control (ITC) Four Country Survey

Geoffrey T. Fong; Ron Borland; David Hammond; Gerard Hastings; K M Cummings; Anne Marie MacKintosh; Fiona Harris; Susan Anderson;
Open Access English
  • Published: 01 Jun 2006
Abstract
<b>Background:</b> In February 2003, a comprehensive ban on tobacco promotion came into effect in the United Kingdom, which prohibited tobacco marketing through print and broadcast media, billboards, the internet, direct mail, product placement, promotions, free gifts, coupons and sponsorships.<br></br> \ud <b>Objective:</b> To investigate the impact of the UK’s comprehensive ban on tobacco promotion on adult smokers’ awareness of tobacco marketing in the UK relative to Canada, the United States and Australia. <br></br>\ud <b>Design:</b> A total of 6762 adult smokers participated in two waves of a random digit dialled telephone survey across the four countries. ...
Subjects
Medical Subject Headings: health care economics and organizations
free text keywords: Public Health, Environmental and Occupational Health, Health(social science), Telephone survey, Advertising, Convention, Tobacco industry, Direct mail, Cross-cultural studies, Smoking cessation, medicine.medical_treatment, medicine, Environmental health, Product placement, Marketing, Tobacco control, business.industry, business
Funded by
NIH| International Tobacco Control Policy Survey
Project
  • Funder: National Institutes of Health (NIH)
  • Project Code: 1R01CA100362-01A2
  • Funding stream: NATIONAL CANCER INSTITUTE
,
NIH| Core A: Administrative Core
Project
  • Funder: National Institutes of Health (NIH)
  • Project Code: 1P50CA111236-01
  • Funding stream: NATIONAL CANCER INSTITUTE
,
NHMRC| Supporting the Australian arm of the International Tobacco Policy Evaluation Study
Project
  • Funder: National Health and Medical Research Council (NHMRC) (NHMRC)
  • Project Code: 265903
  • Funding stream: NHMRC Project Grants
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