publication . Article . 2000

E-Business Models In The Travel Industry

Alford, Philip;
Open Access English
  • Published: 01 Jan 2000
  • Country: United Kingdom
Drawing on recently published data, this report examines some of the trends in travel e-commerce. Using a case study approach, the author examines in detail some of the e-business models impacting on the travel industry both in the Business-to-Business (B2B) and Business-to-Consumer (B2C) markets. Although B2C leisure transactions currently account for just 1% of the value of global travel, there is real potential for future growth. However to be successful both new entrants and existing players will need to ensure their e-business model adds value for the customer, otherwise their position in the value chain will be threatened. The most immediate potential for ...
free text keywords: bmm, csi, tou
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