publication . Article . Other literature type . 2016

Sustainable clothing

Helen Roby;
Open Access English
  • Published: 01 May 2016
Research with consumers has revealed limited awareness of the sustainability impact of clothing (Goworek et al., 2012). Semi-structured interviews conducted with a range of experts in sustainable clothing to increase understanding of the challenges for sustainable clothing revealed that a focus on sustainability alone will not drive the necessary changes in consumers’ clothing purchase, care and disposal behaviour for three reasons: (i) clothing sustainability is too complex; (ii) consumers are too diverse in their ethical concerns; and (iii) clothing is not an altruistic purchase. The findings identify the challenges that need to be addressed and the associated...
ACM Computing Classification System: Hardware_GENERALComputerApplications_GENERALComputingMethodologies_COMPUTERGRAPHICS
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