Understanding gaming floor influences on player behaviour

Article English OPEN
Griffiths, MD;
  • Publisher: CGI Global Media Limited
  • Subject:
    acm: ComputingMilieux_PERSONALCOMPUTING

Efforts to entice and retain player activity within a casino gaming environment require bringing to bear a range of sensory and physical influences. The challenge is to accomplish the operators’ objectives while at the same time ensuring any potential negative effects o... View more
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