publication . Conference object . Other literature type . 2008

Priorities in public relations research: An international Delphi study

Watson, Tom;
Open Access English
  • Published: 01 Mar 2008
  • Publisher: University of Miami
  • Country: United Kingdom
Abstract
A Delphi study on the priorities for public relations research, conducted in 2007 amongst\ud academics, practitioners and senior executives of professional and industry bodies in five\ud continents, has ranked the ten most important topics for research and proposed the associated\ud research questions. This is the first completed Delphi study into public relations research since\ud Synnott and McKie (1997) which was itself a development of earlier studies of this type by\ud McElreath (1980, 1989 and 1994). Some of the outcomes are comparable with the earlier studies;\ud for instance, evaluation of public relations programmes ranks third in 2007 and was amongst t...
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