publication . Article . 2016

Internationalization of product-service systems: Global, regional or national strategy?

Parry, G.; Bustinza, O. F.; Vendrell-Herrero, F.; O'Regan, N.;
Open Access English
  • Published: 01 Jan 2016
  • Publisher: ISSEK
  • Country: United Kingdom
Abstract
Highly dynamic market environment, knowledge creation and technology advancement demands that producers/providers need to be more efficient and effective in meeting existing and future consumer needs and expectations. In this regard, companies strive, as deeply as possible, to diversify a range of proposed products as well as strategies for their commercialisation. Using the case of music industry, this paper explores the validity of national, regional or global strategies in the provision of a product service system. The authors surveyed over 70,000 respondents from fifteen geographically spread countries which account for more than 85% of the global revenues o...
Subjects
free text keywords: O21, O33, globalisation, regionalisation, internationalization, product services bundles, relationships value propositions, music industry, ddc:330, globalisation; regionalisation; internationalization; product services bundles; relationships value propositions; music industry
Related Organizations
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publication . Article . 2016

Internationalization of product-service systems: Global, regional or national strategy?

Parry, G.; Bustinza, O. F.; Vendrell-Herrero, F.; O'Regan, N.;