publication . Article . 2014

Let's get dangerous - A review of current scholarship in public relation history

Tom Watson;
Open Access English
  • Published: 24 Mar 2014
  • Country: United Kingdom
IntroductionThe mottoofthiscommentarycomesfromthelateSovietpresidentNikitaKhrushchev,whosaidin1956:“Historiansaredangerous and capable of upsetting everything”. It is applied in an ironic manner, as I wish that public relations historianswere more challenging than they are. In this paper the “state of play” in the history of public relations field is considered.It reflects upon papers and keynote addresses delivered at the International History of Public Relations Conference (IHPRC),which was first held in 2010, and journal articles published since 2008. Using these data, recent historiography and schol-arship are reviewed. The field, it will be shown, is trending f...
free text keywords: Marketing, Organizational Behavior and Human Resource Management, Communication
Related Organizations

Coombs, W. T., & Holladay, S. (2012). Privileging an activist vs. corporate view of public relations history in the US. Public Relations Review, 38(3), 347-353.

Curtin, P. A. (2008). Fred Harvey Company public relations and publicity (1876-1933). Journal of Communication Management, 12(4), 359-373.

Cutlip, S. M. (1994). The unseen power: Public relations, a history. Hillsdale, NJ: Lawrence Erlbaum Associates.

Grunig, J. E. & Hunt, T. (1984). Managing public relations. New York, NY: Holt Rinehart & Winston.

Lamme, M. O. and Miller, K. R., (2010). Removing the spin: towards a new theory of public relations history. Journalism & Communication Monographs, 11(4).

Leaf, R. S. (2012). The Art of Perception. London: Atlantic Books L'Etang, J. (2008). Writing PR history: Issues, methods and politics. Journal of Communication Management, 12(4), 319-335.

McKie, D., & Munshi, D. (2007). Reconfiguring public relations. London: Routledge Miller, K. (1999). The voice of business: Hill & Knowlton and postwar public relations. Chapel Hill, NC: The University of North Carolina Press. [OpenAIRE]

Nessman, K. (2000). The origins and development of public relations in Germany and Austria. In: Moss, D., Vercic, D., & Warnaby, G., (Eds), Perspectives on public relations research. London: Routledge, pp. 211-225.

Somerville, I., & Purcell, A. (2011). A history of Republican public relations in Northern Ireland from “Bloody Sunday” to the “Good Friday Agreement”. Journal of Communication Management, 15(3), 192-209.

Somerville, I., & Kirby, S. (2012). Public relations and the Northern Ireland peace process: Dissemination, reconciliation and the 'Good Friday Agreement' referendum campaign. Public Relations Inquiry, 1(3), 231-255.

Watson, T. (2008). Creating the cult of a saint: Communication strategies in 10th century England. Public Relations Review, 34(1), 19-24.

Powered by OpenAIRE Research Graph
Any information missing or wrong?Report an Issue