publication . Article . 2014

Let's get dangerous - A review of current scholarship in public relation history

Tom Watson;
Open Access English
  • Published: 24 Mar 2014
  • Country: United Kingdom
Abstract
IntroductionThe mottoofthiscommentarycomesfromthelateSovietpresidentNikitaKhrushchev,whosaidin1956:“Historiansaredangerous and capable of upsetting everything”. It is applied in an ironic manner, as I wish that public relations historianswere more challenging than they are. In this paper the “state of play” in the history of public relations field is considered.It reflects upon papers and keynote addresses delivered at the International History of Public Relations Conference (IHPRC),which was first held in 2010, and journal articles published since 2008. Using these data, recent historiography and schol-arship are reviewed. The field, it will be shown, is trending f...
Subjects
free text keywords: Marketing, Organizational Behavior and Human Resource Management, Communication
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