Engaging retailers: giving them voice or controlling their voice, a supplier's perspective

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Jackson, Keith; Jackson, Jacqui; Hopkinson, Gillian;
(2013)
  • Publisher: British Academy of Management
  • Subject: Z491 | Z441

This full paper from the Marketing and Retail track of BAM 2013 investigates the relationships between suppliers and retailers in the UK convenience store sector in terms of Hirschman's model whereby members of a group can influence it by either expressing their opinion... View more
  • References (3)

    ADAMS, J.H., KHOJA, F.M. and KAUFFMAN, R., 2012. An Empirical Study of BuyerSupplier Relationships within Small Business Organizations. Journal of Small Business Management, 50(1), pp. 20-40.

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    We are trusted Suppliers of high quality Ethnic Foods to a wide range of markets from our progressive plant in the West Midlands, at the centre of the national distribution network. Over 80% of Asian Independents stock East End's range as well as all the Major UK Multiples.

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