Engaging retailers: giving them voice or controlling their voice, a supplier's perspective

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Jackson, Keith; Jackson, Jacqui; Hopkinson, Gillian;
  • Publisher: British Academy of Management
  • Subject: Z491 | Z441

This full paper from the Marketing and Retail track of BAM 2013 investigates the relationships between suppliers and retailers in the UK convenience store sector in terms of Hirschman's model whereby members of a group can influence it by either expressing their opinion... View more
  • References (3)

    ADAMS, J.H., KHOJA, F.M. and KAUFFMAN, R., 2012. An Empirical Study of BuyerSupplier Relationships within Small Business Organizations. Journal of Small Business Management, 50(1), pp. 20-40.

    SET up by founder now focusing on distribution of health and beauty goods and not in the wholesaling to symbol store sector East End Foods has over 35 years' experience as a leading Supplier and innovator in the UK Indian food market, with an annual turnover of over £100m.

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