publication . Other literature type . Article . 2017

Evaluating user-generated content in social media: an effective approach to encourage greater pro-environmental behavior in tourism?

Wei Han; Scott McCabe; Yi Wang; Alain Yee Loong Chong;
  • Published: 02 Oct 2017
  • Publisher: Informa UK Limited
  • Country: China (People's Republic of)
Abstract
Appealing to tourists’ intrinsic interest for high-quality tourism environments, and thus encouraging them to act with a greater sense of personal responsibility toward the environment, could be critical to promoting sustainable tourism. Proliferating media channels makes the choice, style and delivery of pro-environmental messages a key issue for tourism marketers and management. Social media has become a recognized important channel for tourism information, with user-generated content (UGC) being more trusted than official channels, yet there is little knowledge about its potential role in activating pro-environmental norms. This study investigates that issue....
Subjects
free text keywords: Pro-environmental behavior, user-generated content, social media, tourism marketing, norms, Tourism, Leisure and Hospitality Management, Geography, Planning and Development, Instrumental and intrinsic value, Public relations, business.industry, business, Advertising, Sustainable tourism, Tourism, Norm (social), User-generated content, Moral responsibility, Environmental behavior, Economics, Social media
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publication . Other literature type . Article . 2017

Evaluating user-generated content in social media: an effective approach to encourage greater pro-environmental behavior in tourism?

Wei Han; Scott McCabe; Yi Wang; Alain Yee Loong Chong;