publication . Article . 2014

Advancing tendencies? PR leadership, general leadership, and leadership pedagogy

David McKie; Paul Willis;
Open Access English
  • Published: 17 Mar 2014
  • Country: United Kingdom
Abstract
What are the best ways to advance PR leadership? In exploring answers, we consider the last two decades of PR literature and identify two main tendencies. We link those two with general leadership literature and practices, as well as with literature on leadership pedagogy. We conclude that, rather than recent moves to look within the field, without self-reflection, to existing PR perspectives and figures for solutions, looking outwards has greater potential to transform not only the PR leadership literature, and PR practice, but also to create less hierarchical, and more democratic and "leaderful," PR workplaces. © 2014.
Subjects
free text keywords: Marketing, Organizational Behavior and Human Resource Management, Communication, Public relations, business.industry, business, Leadership style, Democracy, media_common.quotation_subject, media_common, Neuroleadership, Servant leadership, Leadership, Leadership studies, Pedagogy, Transactional leadership, Shared leadership, Political science
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publication . Article . 2014

Advancing tendencies? PR leadership, general leadership, and leadership pedagogy

David McKie; Paul Willis;