Brand Awareness and Consumer Loyalty in Malaysia

Article English OPEN
Firend, A.R; Alvandi, S.;
(2015)
  • Subject:
    acm: ComputingMilieux_MISCELLANEOUS

The objectives of this study is to evaluate consumer's awareness of brand by studying the relationship between brand awareness and variables such as customer loyalty, customer satisfaction, customer trust and quality of services. The study examines the relationship thro... View more
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