Channel 4 and Celebrity Big Brother 2007: Multiculturalist or Segregationist?
- Publisher: Faculty of Social Sciences and Humanities, London Metropolitan University
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The aim of this paper is to discuss the controversy surrounding the events broadcast on the Celebrity Big Brother 2007 (CBB 2007) on UK’s Channel 4. CBB 2007 prompted a national debate on issues of ‘race’, racism as well as multiculturalism. Further, the events on the reality television show sparked an international diplomatic incident, during Gordon Brown’s (then Chancellor of the Exchequer) visit to India. This paper attempts to outline two key areas that should be rooted in the understanding of the discourse surrounding the CBB 2007 controversy: multiculturalism and transnationalism. It is proposed that these two areas provide an understanding of the increasing legitimacy given to social segregation of ethnic minority communities since 9/11 and 7/7. The paper suggests that the contemporary understandings of multiculturalism and social segregation have to be foreground, when analysing entertainment programmes such as CBB 2007.
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