Educating graduates for marketing in SMEs: an update for the traditional marketing curriculum

Article English OPEN
Cheng, R; Lourenço, F; Resnick, S;
(2016)

Purpose – Despite rising graduate unemployment in the UK, there are insufficient numbers of graduates employed in small and medium sized enterprises (SMEs). The literature suggests that a teaching emphasis on large organisational business models in Higher Education Inst... View more
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