publication . Article . Other literature type . 2017

Disclaimer labels on fashion magazine advertisements: Does timing of digital alteration information matter?☆

Bury, B.; Tiggemann, M.; Slater, A.;
Open Access English
  • Published: 01 Apr 2017
  • Publisher: Elsevier
  • Country: United Kingdom
Abstract
Abstract The study aimed to investigate whether a message informing readers about digital alteration read before exposure to thin ideal advertisements would enhance the effectiveness of disclaimer labels. Participants were 280 female undergraduate students who viewed eleven thin ideal fashion magazine advertisements. Half viewed the advertisements in their original format, and half viewed the same advertisements with a digital alteration disclaimer label. Prior to viewing the advertisements, participants read either a brief message informing them that advertisements are commonly digitally altered, or a control message. Irrespective of experimental condition, exp...
Subjects
free text keywords: Psychology, Realism, Trait, Social psychology, Universal prevention, Social comparison theory, Advertising, The Thin Ideal, Disclaimer
Related Organizations
Powered by OpenAIRE Open Research Graph
Any information missing or wrong?Report an Issue
publication . Article . Other literature type . 2017

Disclaimer labels on fashion magazine advertisements: Does timing of digital alteration information matter?☆

Bury, B.; Tiggemann, M.; Slater, A.;