What do we know about consumer m-shopping behaviour?

Article English OPEN
Marriott, Hannah; Williams, Michael; Dwivedi, Yogesh;
(2017)
  • Publisher: Emerald Publishing Limited
  • Subject: N500

Purpose – This paper provides a review of mobile shopping (m-shopping) acceptance literature to bring international marketing and consumer research attention to m-shopping acceptance factors and limitations in current understandings to propose recommendations for furthe... View more
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