An investigation into viewers’ trust in and response towards disclosed paid-for endorsements by YouTube lifestyle Vloggers.

Article English OPEN
Chapple, C.; Cownie, Fiona;
(2017)
  • Subject:
    acm: ComputingMilieux_COMPUTERSANDSOCIETY | ComputingMilieux_THECOMPUTINGPROFESSION

This study investigates viewers’ trust in and response towards disclosed paid-for endorsements by YouTube lifestyle vloggers. With the law now enforcing disclosure of sponsorship within vlogger endorsements, this research is topical. This study explored the credibility ... View more
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