125 references, page 1 of 9
Amblee, N. & Bui, T. (2011). Harnessing the Influence of Social Proof in Online Shopping: The Effect of Electronic Word of Mouth on Sales of Digital Microproducts. International Journal of Electronic Commerce, 16(2), 91-114.
Archak, N., Ghose, A., & Ipeirotis, P. G. (2011). Deriving the Pricing Power of Product Features by Mining Consumer Reviews. Management Science, 57(8), 1485-1509. [OpenAIRE]
Asur, S., & Huberman, B. A. (2010). Predicting the Future with Social Media. Proceedings of the 2010 IEEE/WIC/ACM International Conference on Web Intelligence and Intelligent Agent Technology, 1, 492-499.
Babic, A., Sotgiu, F., Valck, K. de, & Bijmolt, T. H. A. (2016). The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors. Journal of Marketing Research, 53(3), 297-318. [OpenAIRE]
Barasch, A., & Berger, J. (2014). Broadcasting and Narrowcasting: How Audience Size Affects What People Share. Journal of Marketing Research, 51(3), 286-299. [OpenAIRE]
Batchelor, J. (2013). The New Rules of Video Games Marketing. MCV, February 27. Retrieved from http://www.mcvuk.com/news/read/the-new-rules-of-games-marketing/0111541.
Berger, J. (2014). Word of Mouth and Interpersonal Communication: A Review and Directions for Future Research. Journal of Consumer Psychology, 24(4), 586-607.
Berger, J., & Iyengar, R. (2013). Communication Channels and Word of Mouth: How the Medium Shapes the Message. Journal of Consumer Research, 40(3), 567-579.
Berger, J., & Schwartz, E. M. (2011). What Drives Immediate and Ongoing Word of Mouth? Journal of Marketing Research, 48(5), 869-880.
Bikhchandani, S., Hirshleifer, D, & Welch, I. (1992). A Theory of Fads, Fashion, Custom and Cultural Change as Informational Cascades, Journal of Political Economy, 100(5), 992- 1026. [OpenAIRE]
Bronnenberg, B. J., Mahajan, V., & Vanhonacker, W. R. (2000). The Emergence of Market Structure in New Repeat-Purchase Categories: The Interplay of Market Share and Retailer Distribution. Journal of Marketing Research, 37(1), 16-31.
Brown, J. J., & Reingen, P. H. (1987). Social Ties and Word-of-Mouth Referral Behavior. Journal of Consumer Research, 14(3), 350-362. [OpenAIRE]
Bruce, N. I., Foutz, N. Z., & Kolsarici, C. (2012). Dynamic Effectiveness of Advertising and Word of Mouth in Sequential Distribution of New Products. Journal of Marketing Research, 49(4), 469-486. [OpenAIRE]
Chen, Y., Wang, Q., & Xie, J. (2011). Online Social Interactions: A Natural Experiment on Word of Mouth versus Observational Learning. Journal of Marketing Research, 48(2), 238-254.
Chevalier, J. A., & Mayzlin, D. (2006). The Effect of Word of Mouth on Sales: Online Book Reviews. Journal of Marketing Research, 43(3), 345-354.
125 references, page 1 of 9