publication . Article . Other literature type . 2017

Not all digital word of mouth is created equal: Understanding the respective impact of consumer reviews and microblogs on new product success

Thorsten Hennig-Thurau; Caroline Wiertz; André Marchand;
Open Access
  • Published: 01 Jun 2017 Journal: International Journal of Research in Marketing, volume 34, pages 336-354 (issn: 0167-8116, Copyright policy)
  • Publisher: Elsevier BV
  • Country: United Kingdom
Abstract
The expansion of the Internet and social media have triggered a differentiation of the word-of-mouth (WOM) concept, with consumer communication about brands and products now taking place in various settings and forms. Two important digital WOM types are microblogs and consumer reviews. To clarify their differential roles for product success, this study offers a theoretical framework of the influence of these two types of WOM, drawing from consumer information search theory and diffusion theory. The tests of the proposed framework use a longitudinal data set of video game sales and weekly information gathered from microblogs (i.e., over 13 million tweets from Twi...
Read more
doi: 10.1016/j.ijresmar.2016.09.003
Subjects
free text keywords: HD, Search theory, Social media, Word of mouth, Microblogging, Advertising, Marketing, Consumer information, Business, New product development, business.industry, The Internet, Video game
Related Organizations
Download fromView all 3 versions
International Journal of Research in Marketing
Article
Provider: UnpayWall
City Research Online
Article . 2017
Provider: CORE (RIOXX-UK Aggregator)
http://dx.doi.org/10.1016/j.ij...
Other literature type . 2017
Provider: Datacite
International Journal of Research in Marketing
Article
Provider: Microsoft Academic Graph
View more
125 references, page 1 of 9

Amblee, N. & Bui, T. (2011). Harnessing the Influence of Social Proof in Online Shopping: The Effect of Electronic Word of Mouth on Sales of Digital Microproducts. International Journal of Electronic Commerce, 16(2), 91-114.

Archak, N., Ghose, A., & Ipeirotis, P. G. (2011). Deriving the Pricing Power of Product Features by Mining Consumer Reviews. Management Science, 57(8), 1485-1509. [OpenAIRE]

Asur, S., & Huberman, B. A. (2010). Predicting the Future with Social Media. Proceedings of the 2010 IEEE/WIC/ACM International Conference on Web Intelligence and Intelligent Agent Technology, 1, 492-499.

Babic, A., Sotgiu, F., Valck, K. de, & Bijmolt, T. H. A. (2016). The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors. Journal of Marketing Research, 53(3), 297-318. [OpenAIRE]

Barasch, A., & Berger, J. (2014). Broadcasting and Narrowcasting: How Audience Size Affects What People Share. Journal of Marketing Research, 51(3), 286-299. [OpenAIRE]

Batchelor, J. (2013). The New Rules of Video Games Marketing. MCV, February 27. Retrieved from http://www.mcvuk.com/news/read/the-new-rules-of-games-marketing/0111541.

Berger, J. (2014). Word of Mouth and Interpersonal Communication: A Review and Directions for Future Research. Journal of Consumer Psychology, 24(4), 586-607.

Berger, J., & Iyengar, R. (2013). Communication Channels and Word of Mouth: How the Medium Shapes the Message. Journal of Consumer Research, 40(3), 567-579.

Berger, J., & Schwartz, E. M. (2011). What Drives Immediate and Ongoing Word of Mouth? Journal of Marketing Research, 48(5), 869-880.

Bikhchandani, S., Hirshleifer, D, & Welch, I. (1992). A Theory of Fads, Fashion, Custom and Cultural Change as Informational Cascades, Journal of Political Economy, 100(5), 992- 1026. [OpenAIRE]

Bronnenberg, B. J., Mahajan, V., & Vanhonacker, W. R. (2000). The Emergence of Market Structure in New Repeat-Purchase Categories: The Interplay of Market Share and Retailer Distribution. Journal of Marketing Research, 37(1), 16-31.

Brown, J. J., & Reingen, P. H. (1987). Social Ties and Word-of-Mouth Referral Behavior. Journal of Consumer Research, 14(3), 350-362. [OpenAIRE]

Bruce, N. I., Foutz, N. Z., & Kolsarici, C. (2012). Dynamic Effectiveness of Advertising and Word of Mouth in Sequential Distribution of New Products. Journal of Marketing Research, 49(4), 469-486. [OpenAIRE]

Chen, Y., Wang, Q., & Xie, J. (2011). Online Social Interactions: A Natural Experiment on Word of Mouth versus Observational Learning. Journal of Marketing Research, 48(2), 238-254.

Chevalier, J. A., & Mayzlin, D. (2006). The Effect of Word of Mouth on Sales: Online Book Reviews. Journal of Marketing Research, 43(3), 345-354.

125 references, page 1 of 9
Powered by OpenAIRE Research Graph
Any information missing or wrong?Report an Issue