publication . Article . 2004

Bla-bla-bla: video chat service on the Internet, a market feasibility study

Name: Bla-bla-bla: video chat service on the Internet - a market feasibility study
Keywords: HF, Marketing

Mgm Martin Wetzels; Adam Lindgreen; Mdj Michael Antioco;

Open Access English

Published: 01 Jan 2004 Journal: Qualitative Market Research : An International Journal, volume 7, issue 1, pages 20-33 (issn: 1352-2752,

Summary
references
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Abstract

The Internet is changing the way that companies carry out their business and, in fact, constitutes an entirely new application domain, which makes product innovation possible. Moreover, it is a new medium for reaching consumers, which is a central preoccupation to organisations in the current business market. Here interest lies in video chatting on the Internet. This is a type of service that adds video support to chatting using a Web cam and is gradually attracting more Internet users. The paper consists of a market feasibility study evaluating the potential commercialisation of a software program that enables the “cutting away” of the chatters from the origina...

doi: 10.1108/13522750410512859

Subjects

free text keywords: HF, Marketing, Internet Architecture Board, Business, Application domain, Product innovation, World Wide Web, Video chat, Market research, business.industry, The Internet, Internet appliance, business.product_category, Advertising, Software

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