publication . Article . 2004

Bla-bla-bla: video chat service on the Internet, a market feasibility study

Mgm Martin Wetzels; Adam Lindgreen; Mdj Michael Antioco;
Open Access English
  • Published: 01 Jan 2004 Journal: Qualitative Market Research : An International Journal, volume 7, issue 1, pages 20-33 (issn: 1352-2752, Copyright policy)
The Internet is changing the way that companies carry out their business and, in fact, constitutes an entirely new application domain, which makes product innovation possible. Moreover, it is a new medium for reaching consumers, which is a central preoccupation to organisations in the current business market. Here interest lies in video chatting on the Internet. This is a type of service that adds video support to chatting using a Web cam and is gradually attracting more Internet users. The paper consists of a market feasibility study evaluating the potential commercialisation of a software program that enables the “cutting away” of the chatters from the origina...
free text keywords: HF, Marketing, Internet Architecture Board, Business, Application domain, Product innovation, World Wide Web, Video chat, Market research, business.industry, The Internet, Internet appliance, business.product_category, Advertising, Software
Related Organizations

Abell, D. F. (1999), Defining the Business: The Starting Point of Strategic Planning, Prentice-Hall, Englewood Cliff, New Jersey.

Porter, M. (1980), Competitive Advantage, The Free Press, New York.

Lambin, J. J. (2000), Market-driven Management: Strategic and Operational Marketing, MacMillan, Basingstoke.

Miles, B. and Huberman, A. M. (1994), Qualitative Data Analysis: An Expanded Sourcebook, 2nd edition, Sage Publications, Thousand Oaks, California.

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