Publicity available lecture webcasts – e-learning or promotion? Case study, knowledge as business opportunity

Part of book or chapter of book English OPEN
Schivinski, Bruno; Mącik, R.;
(2011)
  • Publisher: International School for Social and Business Studies
  • Subject: man
    acm: ComputingMilieux_COMPUTERSANDEDUCATION

This paper aims to show how universities interact with internet users by webcasting selected courses. Paper has exploratory case-study character, presenting example of Berkeley Webcast initiative of University of California, Berkeley, webcasting undergraduate courses an... View more
  • References (12)
    12 references, page 1 of 2

    1. Clark, R. C. & Mayer, R. E. (2011). E-Learning and the Science of Instruction: Proven Guidelines for Consumers and Designers of Multimedia Learning. San Francisco: John Wiley & Sons, Inc.

    2. California, U. O. (2002, May 1). Nomination of the UC Berkeley Webcast Project for the Larry Sautter award.

    3. Evans, C. N., Gibbons, J., Shah, K. & Griffin, D. K. (2004) Virtual learning in the biological sciences: Pitfalls of simply "putting notes on the web". Computers and Education, 43(1), 49-61.

    4. Google. (2011). Doubleclick Ad Planner. (2011, March 2). Retrieved from http://www.google.com/adplanner/static/top1000/index.html

    5. Holmes, B. & Gardner, J. (2006). E-learning: Concepts and Practice. London: Sage Publications Ltd.

    6. Mealy, L. & Loller, B. (Eds.) (2000). Expanding the Training Classroom Through Technology: A Collection of Articles by the Pioneers of E-Learning. Austin: Rector-Duncan & Associates, Inc.

    7. NodeXL (2011). NodeXL Template. (2011, March 2). Retrieved from http://nodexl.codeplex.com/

    8. Phillips, J. J. & Pope, C. (Eds.) (2001). In-focus: Implementing E-learning Solutions. Alexandria: American Society for Training & Development.

    9. Rosenberg, M. J. (2006). Beyond E-Learning. Approaches and Technologies to Enhance Organizational Knowledge, Learning, and Performance. San Francisco: John Wiley & Sons, Inc.

    10. Sulčič, V. & Lesjak, D. (2009). E-learning and Study Effectiveness. Journal of Computer Information Systems, 49(3), 40-47.

  • Metrics
Share - Bookmark