publication . Article . 2014

Popular Culture and Workplace Gendering among Varieties of Capitalism: Working Women and their Representation in Japanese Manga

Matanle, P.; Ishiguro, K.; Mccann, L.;
Open Access English
  • Published: 08 Apr 2014
  • Publisher: Wiley
  • Country: United Kingdom
Abstract
Female empowerment is a prerequisite for a just and sustainable developed society. Being the most developed non-western country, Japan offers an instructive window onto concerns about gender worldwide. Although overall gender equality is advancing in Japan, difficulties remain, especially in achieving equality in the workplace. We draw on theories of ontological commitment and the psychology of fiction to critically analyse the role of popular culture - in this case manga - in the reproduction of gender inequality in the Japanese workplace. We present examples of four of the most popular mainstream manga aimed at working men and women in Japan and show how women...
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