Adopters and non-adopters of Internet banking: A segmentation study

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Patsiotis, A.; Hughes, T.; Webber, D. J.;
(2012)
  • Publisher: Emerald

Purpose – This study examines Internet banking adoption and resistance behaviour in Greece in order to develop profiles of adopters and non-adopters of the service. The aim is to illustrate customers’ resistance behaviour towards Internet banking. Existing research does... View more
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