publication . Article . 2012

Adopters and non‐adopters of internet banking: a segmentation study

Patsiotis, A.; Hughes, T.; Webber, D. J.;
Open Access
  • Published: 27 Jan 2012 Journal: International Journal of Bank Marketing, volume 30, pages 20-42 (issn: 0265-2323, Copyright policy)
  • Publisher: Emerald
  • Country: United Kingdom
Abstract
Purpose – This study examines Internet banking adoption and resistance behaviour in Greece in order to develop profiles of adopters and non-adopters of the service. The aim is to illustrate customers’ resistance behaviour towards Internet banking. Existing research does not explain resistance behaviour, since it does not clearly distinguish non-adoption from resistance. Consequently, it has not recognized the different types of non-adoption.\ud Design/methodology/approach – A measuring instrument was developed and utilized in a survey of a convenience sample of 1,200 customers. The derived dimensionality of the relevant perceptual variables was used to explore t...
Subjects
free text keywords: Marketing, Market segmentation, The Internet, business.industry, business, Demographics, Segmentation, Perception, media_common.quotation_subject, media_common, Convenience sample, Usage data, Consumer behaviour
Powered by OpenAIRE Open Research Graph
Any information missing or wrong?Report an Issue
publication . Article . 2012

Adopters and non‐adopters of internet banking: a segmentation study

Patsiotis, A.; Hughes, T.; Webber, D. J.;