publication . Article . 2012

An extra‐memetic empirical methodology to accompany theoretical memetics

Gill, Jameson;
Open Access
  • Published: 20 Jul 2012 Journal: International Journal of Organizational Analysis, volume 20, pages 323-336 (issn: 1934-8835, Copyright policy)
  • Publisher: Emerald
  • Country: United Kingdom
Abstract\ud \ud Purpose: The paper describes the difficulties encountered by researchers who are looking to operationalise theoretical memetics and provides a methodological avenue for studies that can test meme theory.\ud \ud Design/Methodology/Approach: The application of evolutionary theory to organisations is reviewed by critically reflecting on the validity of its truth claims. To focus the discussion a number of applications of meme theory are reviewed to raise specific issues which ought to be the subject of empirical investigation. Subsequently, the empirical studies conducted to date are assessed in terms of the progress made and conclusions for further...
free text keywords: Strategy and Management, Organizational Behavior and Human Resource Management, Social psychology, Narrative, Sociology, Empirical research, Memetics, Evolutionary theory
Related Organizations
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publication . Article . 2012

An extra‐memetic empirical methodology to accompany theoretical memetics

Gill, Jameson;