Social media and related technology:drivers of change in managing the contemporary sales force

Article English OPEN
Moncrief, William C.; Marshall, Greg W.; Rudd, John M.;
(2015)

The selling environment has undergone tremendous transformation over the past 2 decades. Perhaps the greatest change has centered on changes and advancements in technology. The latest dramatic change has been the rapidly increasing use of social media and other related ... View more
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