The role of emotions in game experience: linking emotions, game experience and return intentions

Doctoral thesis English OPEN
Yassim, Mazia Seyed;
  • Subject: BF | GV | HF

The focus of many marketing studies is to understand the needs and anticipations of consumers and how they can be provided with positive experiences. In their efforts to understand the consumer, consumer behaviour researchers generally adopt a cognitive perspective, whi... View more
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