The determinants of conversion rates in SME e-commerce websites

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Di Fatta, Davide; Patton, Dean; Viglia, Giampaolo;
(2018)

© 2017 Web retailers invest significant resources to improve the proportion of website visitors that make a purchase, also known as the conversion rate. Improving this rate is particularly important to SMEs that have traditionally lagged behind larger firms as they have... View more
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