publication . Article . 2015

The emerging geography of e-commerce in British retailing

Clarke, GP; Thompson, C; Birkin, M;
Open Access
  • Published: 02 Jul 2015 Journal: Regional Studies, Regional Science, volume 2, pages 371-391 (eissn: 2168-1376, Copyright policy)
  • Publisher: Informa UK Limited
  • Country: United Kingdom
This paper explores the growth of e-commerce in British grocery retailing and examines the spatial variations in e-commerce usage. The main data source is a large commercial consumer survey (Acxiom’s Research Opinion Data) rarely used by academics to date. Using these data in combination with census data, the paper addresses a number of key questions. After outlining key trends in the dataset on e-commerce usage (by product and over time) the first research question is: How do e-commerce purchases vary by geodemographic group? To answer this question, we explore e-commerce usage by age, sex and social class. The second key question is: Does e-commerce usage vary...
free text keywords: Rural area, Data source, E-commerce, business.industry, business, Census, Research question, Social class, Geodemographic segmentation, Marketing, Consumer survey, Geography
37 references, page 1 of 3

Birkin, M. (1995). Customer targeting, geodemographics and lifestyles approaches, Chapter 6. In P. Longley & G. Clarke (Eds.), GIS for business and service planning (pp. 104-149). London: Longman.

Burns, L., Birkin, M., Heppenstall, A., & See, L. (2012, 22-24 August). Geodemographics: Creating a classification at the level of the individual. In European Congress of the Regional Science Association International. Bratislava. (Unpublished).

Burt, S., & Sparks, L. (2003). E-commerce and the retail process: A review. Journal of Retailing and Consumer Services, 10, 1275-1286.

Cairncross, F. (1997). The death of distance. Boston, MA: Harvard Business School Press.

Centre for Retail Research. (2014). Online Retailing: Britain, Europe and the US 2014. Retrieved from

Chiagouris, L., & Ray, I. (2010). Customers on the web are not all created equal: The moderating role of internet shopping experience. International Review of Retail, Distribution and Consumer Research, 20, 251-271. [OpenAIRE]

Clarke, G. P., Eyre, H., & Guy, C. (2002). Deriving indicators of access to food retail provision in British cities: Studies of Leeds. Bradford and Cardiff, Urban Studies, 11, 2041-2060.

De Blasio, G. (2008). Urban-rural differences in internet usage, e-commerce and e-banking: Evidence from Italy. Growth and Change, 39, 341-367. [OpenAIRE]

European Commission. (2014). Broadband markets, Digital agenda Scoreboard 2014. Brussels: European Commission.

Farag, S., Weltevreden, J., van Rietbergen, T., & Dijst, M. (2006). E-shopping in the Netherlands: Does geography matter? Environment and Planning B, 33, 59-74.

Ferrell, C. E. (2004). Home-based teleshoppers and shopping travel: Do teleshoppers travel less? Transportation Research Record, 1894, 241-248.

Field, A. (2009). Discovering Statistics Using SPSS. London: Sage.

Frosztega, M. (2000). Income distribution data for great Britain: Robustness assessment report. Department of Social Security. Retrieved from

Hernandez, T., Gomez-Insausti, R., & Biasiotto, M. (2001). Non-store retailing and shopping centre vitality. Journal of Shopping Centre Research, 8, 58-81.

Kang, Y., & Kim, Y. J. (2006). Do visitors' interest level and perceived quality of web page content matter in shaping the attitude towards a website? Decision Support Systems, 42, 1187-1202.

37 references, page 1 of 3
Powered by OpenAIRE Open Research Graph
Any information missing or wrong?Report an Issue
publication . Article . 2015

The emerging geography of e-commerce in British retailing

Clarke, GP; Thompson, C; Birkin, M;