publication . Conference object . 2012

Dietary change – consumer preferences, marketing barriers and enablers, and the role of meat alternative choice(s) in achieving sustainable consumption

Apostolidis, Chrysostomos; McLeay, Fraser;
Open Access English
  • Published: 01 Jul 2012
  • Country: United Kingdom
Abstract
This research builds upon existing theories of consumer behaviour, sustainable and ethical consumption and social marketing. It aims to improve academic and practical understanding of the effect of socio-environmental attributes on consumer preferences regarding meat and meat alternative products and examine how more sustainable consumption patterns can be achieved. It is based upon the idea that marketing strategies can be used with the ultimate aim of changing behavior in order to benefit the target audience and society in general. \ud \ud This research adopts objectivism with a positivistic theoretical underpinning. The methodology for this research involves ...
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free text keywords: N500
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