publication . Thesis . 2014

The impact of cosmetic surgery media portrayals on body image and attitudes

Ashikali, Eleni-Marina;
Open Access English
  • Published: 26 Nov 2014
  • Country: United Kingdom
The cosmetic surgery industry has rapidly expanded and Professional Associations for surgery in the UK and USA have expressed concern over the ways in which surgery is portrayed in the media. This thesis aimed to investigate how different portrayals of cosmetic surgery in the media impact women and adolescent girls’ body image and attitudes towards surgery. Moreover, it examined a number of moderating variables which may affect responses to such media.\ud The first three studies examined the impact of different aspects of cosmetic surgery advertising on adult women using experimental designs. Study 1 (N=161) looked at the effect of including discount incentives ...
free text keywords: BF0724.3.B55
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