publication . Conference object . 2002

Missing Kettles and Too Few Toasters: The Forecasting Methodology at Morphy Richards

Lane, D; Hughes, D;
Open Access English
  • Published: 03 Sep 2002
  • Country: United Kingdom
Faced with problems in forecasting at Morphy Richards, this research represents an investigation into their forecasting methodology following the hypothesis that the current forecasting system was no longer sufficient to ensure guaranteed supply to customers, or to enable forward planning.\ud \ud The purpose of the research was to identify any requirements for change within the forecasting system and to identify the ‘best practice’ within the industry. Primary research was carried out using a variety of methods with each method being chosen as the most appropriate for the purpose.\ud \ud It was found that the forecasting system in use at Morphy Richards was actu...
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