Management Challenges at Film-Induced Tourism Heritage Attractions

Article English OPEN
Leask, Anna. ; Barron, Paul. ; Bąkiewicz, Justyna. ; Rakić, Tijana. (2017)
  • Publisher: Taylor & Francis
  • Subject: Management challenges, film-induced tourism, heritage visitor attractions, Alnwick Castle, Rosslyn Chapel | 338.4791 Tourist industry | GV Recreation Leisure | Tourism | Tourism Research Group | Sustainable Communities

In response to an increasingly competitive environment, a number of heritage visitor attractions (HVAs) have encouraged filming, as well as subsequent film-induced tourism, in order to raise their profile, generate revenue and differentiate themselves from other attractions. However, while film-induced tourism may bring benefits, it can also be problematic, especially at HVAs which have conservation at their core. This paper identifies a variety of challenges that film-induced tourism has created at Rosslyn Chapel and Alnwick Castle, both UK-based HVAs popular among film-induced tourists. The findings show that film-induced tourism resulted in a number of challenges at both sites not solely related to an increase in visitor numbers but also changes in visitor profile and behavior. Film-induced tourism at both sites has not only influenced visitors’ expectations but also preferences for heritage interpretation resulting in management tensions. This paper concludes with a discussion of possible heritage management responses to these challenges.
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