publication . Thesis . 2016

The aesthetics of cuteness in Korean pop music

Han, Ae Jin;
Open Access English
  • Published: 20 Jun 2016
  • Country: United Kingdom
The aesthetic of ‘cuteness’ in South Korean popular music (known as K-pop) is a pivotal concept in Korean media and culture and is frequently used to describe performances by both male and female K-pop groups. Aegyo is a fundamental part of this aesthetic, also called ‘K-cute’, and it refers to the behaviour of ‘acting cute’ that denotes a particular coquettish style not only in K-pop but also in South Korean society in a broader sense.\ud \ud This thesis explores K-pop performance from the mid-2000s to the 2010s through an examination of K-pop artists’ training process, an analysis of K-pop music videos’ lyrical and visual codes and a study of notable live perf...
free text keywords: ML3469
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