publication . Article . 2013

When is a Publishing Business Truly ‘Global’? An Analysis of a Routledge Case Study with Reference to Ohmae’s Theory of Globalization

Kernan, M.A.;
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  • Published: 01 Dec 2013 Journal: Publishing Research Quarterly, volume 29, pages 344-364 (issn: 1053-8801, eissn: 1936-4792, Copyright policy)
  • Publisher: Springer Science and Business Media LLC
  • Country: United Kingdom
Abstract
This study first reviews the writing of the management theorist Kenichi Ohmae, before assessing the potential application of his theory of global commercial maturation to the strategies adopted by the academic publishing company, Routledge, and its precursor imprints between 1960 and 2013. Based on the analysis of interviews carried out between 2011 and 2013 and supporting document analysis, the paper concludes that, with some caveats, the stages of globalization identified by Ohmae are of considerable explanatory value for students and analysts of global publishing as well as offering strategic insights to managers of academic publishing houses.
Subjects
free text keywords: Management of Technology and Innovation, Media Technology, Marketing, Business and International Management, Communication, Computer Science Applications, Media studies, Public relations, business.industry, business, Publishing, Management, Globalization, Sociology, Global strategy, Document analysis, PN, Z665
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publication . Article . 2013

When is a Publishing Business Truly ‘Global’? An Analysis of a Routledge Case Study with Reference to Ohmae’s Theory of Globalization

Kernan, M.A.;