Gender difference in color preference across cultures: \ud An archetypal pattern modulated by a female cultural stereotype

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Bonnardel, Valerie (2017)
  • Publisher: Wiley
  • Subject: C854 | C873 | C872

A gender difference in color preference among British participants has been repeatedly reported, in which both males and females show a preference for blue-green colors, while females express an additional preference for pink-purple colors6,10,12. To investigate the rob... View more
  • References (2)

    2. Granger GW. An experimental study of color preferences. J Gen Psych 1955;52:3-20.

    3. Camgöz N, Yener C, Güvenç D. Effects of hue, saturation, and brightness on preference. Col Res Appl 2002;27: 199-207. 15. Lüscher, M., Scott I. The Lüscher Color Test. New York, Pocket Books; 1971. 7.5R 2.5R*

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