Gender difference in color preference across cultures: \ud An archetypal pattern modulated by a female cultural stereotype

Article English OPEN
Bonnardel, Valerie;
  • Publisher: Wiley
  • Subject: C854 | C873 | C872

A gender difference in color preference among British participants has been repeatedly reported, in which both males and females show a preference for blue-green colors, while females express an additional preference for pink-purple colors6,10,12. To investigate the rob... View more
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