publication . Article . Other literature type . 2010

Conservative Party Modernisation and David Cameron's Politics of the Family

Richard Hayton;
Open Access
  • Published: 01 Oct 2010 Journal: The Political Quarterly, volume 81, pages 492-500 (issn: 0032-3179, Copyright policy)
  • Publisher: Wiley
  • Country: United Kingdom
A key feature of David Cameron's electoral appeal is his carefully cultivated image as a ‘family man’. Cameron has repeatedly stressed the importance of the family to his political views and stated his desire to see marriage rewarded through the tax system. At the same time, Cameron has presented himself as a modernising leader, keen to demonstrate that he and his party are in touch with contemporary society. Central to this effort to detoxify the Conservative brand has been an emphasis on social liberalism. The potential conflict between these two objectives reflects the division in the party between social liberals and traditionalists, which has become increas...
free text keywords: Sociology and Political Science, JA, JF, JN101, Rhetoric, media_common.quotation_subject, media_common, Realigning election, Conservatism, Sociology, Liberalism, Modernization theory, Politics, Law, Contemporary society, Appeal
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