publication . Other literature type . Article . 2013

The role of context in case study selection: An international business perspective

Emmanuella Plakoyiannaki; Efthimios Poulis; Konstantinos Poulis;
Open Access
  • Published: 01 Feb 2013
  • Publisher: Elsevier BV
  • Country: United Kingdom
The extant methodological literature has challenged case selection in qualitative case study research for being arbitrary or relying too much on convenience logic. This paper aims to address parts of such criticism on the rigour of case selection through the presentation of a sampling framework that promotes contextualisation and thoroughness of sampling decisions in the study of international phenomena. This framework emerged from an inductive process following an actual case study project in international marketing and promotes the idea that context matters for sampling purposes, too. The proposed framework integrates methodological tools that complement the o...
free text keywords: Marketing, Business and International Management, Finance, International marketing, International business, Qualitative research, Rigour, Sociology, Sampling (statistics), Case selection, Knowledge management, business.industry, business, Criticism, Case study research
77 references, page 1 of 6

Alam, I. (2005). Fieldwork and data collection in qualitative marketing research. Qualitative Market Research: an international journal, 8(1), 97-112.

Alvesson, M. & Sandberg, J. (2011). Generating research questions through problematization, Academy of Management Review, 36 (2), 247-271.

Arnould E.J., Price, L.L. & Moisio R. (2006). Making contexts matter: selecting research contexts for theoretical insights. In R. W. Belk (Ed.), Handbook of Qualitative Research, Methods in Marketing (pp. 106-125), Edward Elgar, Northampton, USA.

Bamberger, P. (2008). Beyond contextualisation: Using context theories to narrow the micromacro gap in management research. Academy of Management Journal, 51(5), 839-846. [OpenAIRE]

Bamberger, P.A., & Pratt, M.G. (2010). From the editors: Moving forward by looking back: Reclaiming unconventional research contexts and samples in organizational scholarship, Academy of Management Journal, 53 (4), 665 - 671.

Boddewyn, J.J, Soehl, R. & Picard, J. (1986). Standardization in international marketing: Is Ted Levitt in fact right?, Business Horizons, 29, 69-75.

Buchanan, D. A., & Bryman, A. (2007). Contextualizing methods choice in organizational research, Organizational Research Methods, 10, 483-501. [OpenAIRE]

Cadogan, J. W., Diamantopoulos, A. & Siguaw, J. A. (2002). Export market-oriented activities: Their antecedents and performance consequences. Journal International Business Studies, 33(3), 615-626. [OpenAIRE]

Cantwell, J.A., Dunning, J.H. & Lundan, S. (2010), An evolutionary approach to understanding international business activity: the co-evolution of MNEs and the institutional environment.

Journal of International Business Studies, 41(4), 567-86.

Cappelli, P., & Sherer, P. D. (1991). The missing role of context in OB: The need for a mesolevel approach. In B. M. Staw (Ed.), Research in organizational behaviour (13, pp. 55-110).

Cavusgil, S.T., Zou, S. & Naidu, G.M. (1993). Product and promotion adaptation in export ventures: An empirical investigation. Journal of International Business Studies, 24(3), 479-506. [OpenAIRE]

Chau, V.S. & Witcher, B.J. (2005). Longitudinal tracer studies: Research methodology of the middle range. British Journal of Management, 16 (4), 343-355.

Craig, C.S. & Douglas. S.P. (2001). Conducting international marketing research in the twentyfirst century. International Marketing Review, 18(1), 80-90.

Culpan, R. (1989). Export behavior of firms: Relevance of firm size. Journal of Business Research, 18 (3), 207-218.

77 references, page 1 of 6
Any information missing or wrong?Report an Issue