publication . Other literature type . Article . 2013

The role of context in case study selection: An international business perspective

Emmanuella Plakoyiannaki; Efthimios Poulis; Konstantinos Poulis;
Open Access
  • Published: 01 Feb 2013
  • Publisher: Elsevier BV
  • Country: United Kingdom
Abstract
The extant methodological literature has challenged case selection in qualitative case study research for being arbitrary or relying too much on convenience logic. This paper aims to address parts of such criticism on the rigour of case selection through the presentation of a sampling framework that promotes contextualisation and thoroughness of sampling decisions in the study of international phenomena. This framework emerged from an inductive process following an actual case study project in international marketing and promotes the idea that context matters for sampling purposes, too. The proposed framework integrates methodological tools that complement the o...
Subjects
free text keywords: Marketing, Business and International Management, Finance, International marketing, International business, Qualitative research, Rigour, Sociology, Sampling (statistics), Case selection, Knowledge management, business.industry, business, Criticism, Case study research
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