Aaker, D. A. (1991). Managing brand equity. New York: Free Press.
Aaker, D. A. (1996). Building strong brands. New York: Free Press.
Anholt, S. (2004). Branding places and nations. In R. Clifton, J. Simmons, & S. Ahmad (Eds.), Brands and branding (pp. 213-226). Princeton, NJ: Bloomberg Press.
Aziz, N., Kefallonitis, E., & Friedman, B. A. (2012). Turkey as a destination brand: Perceptions of United States visitors. American International Journal of Contemporary Research, 2(9), 211-221.
Baker, M. J., & Cameron, E. (2008). Critical success factors in destination marketing. Tourism and Hospitality Research, 8(2), 79-97.
Balakrishnan, M. S. (2008). Strategic branding of destinations: A framework. European Journal of Marketing, 43(5/6), 611-629.
Ban, O., Popa, L., & Silaghi, S. (2011). The brand equity of touristic destinations-The meaning of the value. Annals of the University of Oradea, Economic Science Series, 1, 193-199 [OpenAIRE]
Bianchi, C., & Pike, S. (2011). Antecedents of destination brand loyalty for a long-haul market: Australia's destination loyalty among Chilean travelers. Journal of Travel & Tourism Marketing, 28(7), 736-750.
Blain, C., Levy, S. E., & Ritchie, R. B. (2005). Destination branding: Insights and practices from destination management organizations. Journal of Travel Research, 43(4), 328-338.
Boo, B., Busser, J., & Baloglu, S. (2009). A model of customer-based brand equity and its application to multiple destinations. Tourism Management, 30(2), 219-231. [OpenAIRE]
Bornhorst, T., Ritchie, J. R. B., & Sheehan, L. (2010). Determinants of tourism success for DMOs & destinations: An empirical examination of stakeholders' perspectives. Tourism Management, 31(5), 572-589. [OpenAIRE]
Cai, L. A. (2002). Cooperative branding for rural destinations. Annals of Tourism Research, 29(3), 720-742.
Camarero, C., Garrido, M., & Vicente, E. (2010). Components of art exhibition brand equity for internal and external visitors. Tourism Management, 31(4), 495-504.
Chalip, L., & Costa, C.A. (2005). Sport event tourism and the destination brand: Towards a general theory. Sport in Society: Cultures, Commerce, Media, Politics, 8(2), 218-237.
Clark, T. (1990). International marketing and national character: A review and proposal for an integrative theory. Journal of Marketing, 54(4), 66-79.