publication . Article . 2015

Destination Brand Equity Research from 2001 to 2012

Kladou, Stella; Giannopoulos, Antonios A.; Mavragani, Eleni;
Open Access
  • Published: 17 Jun 2015 Journal: Tourism Analysis, volume 20, pages 189-200 (issn: 1083-5423, eissn: 1943-3999, Copyright policy)
  • Publisher: Cognizant, LLC
  • Country: United Kingdom
Abstract
The present study delves into a review of the destination brand equity literature published since 2001, aiming to offer tourism researchers a reference guide to the general context, corresponding methods, and focus of previous works. A multisource search resulted in the identification of 64 relevant papers. Content analysis using multiple classifier variables provides further insights into specific geographical, conceptual, and methodological aspects. Conclusions pertain to the multidimensional character of the construct, the methodology, and context in which destination brand performance has been developed. Destination brand equity appears as a rapidly conceive...
Subjects
free text keywords: Tourism, Leisure and Hospitality Management, Content analysis, Advertising, Sociology, Tourism, Brand equity, Destinations, Multidisciplinary approach, Operationalization, Marketing
Related Organizations
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publication . Article . 2015

Destination Brand Equity Research from 2001 to 2012

Kladou, Stella; Giannopoulos, Antonios A.; Mavragani, Eleni;