Designing appliances for mobile commerce and retailtainment

Article English OPEN
Roussos, George; Kourouthanassis, P.; Moussouri, T.;
(2003)

In the emerging world of the new consumer and the `anytime, anywhere' mobile commerce, appliances are located at the collision point of the retailer and consumer agendas. The consequence of this is twofold: on the one hand appliances that were previously considered plai... View more
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