publication . Article . Other literature type . 2017

Performing entrepreneurial masculinity: An ethnographic account:

Andreas Giazitzoglu;
Open Access English
  • Published: 01 Feb 2017
  • Publisher: SAGE Publications
  • Country: United Kingdom
Abstract
This article addresses the empirical relationship between masculinity, hegemony and\ud entrepreneurial identity as a largely neglected debate; this omission is addressed by outlining how\ud 10 enterprising men who own and run small businesses perform, in the Goffmanesque sense, a style\ud of ‘entrepreneurial masculinity’ in front of each other during their leisure lives when they meet\ud as a local entrepreneurial fraternity in a semi-rural pub. By so doing, we expand upon prevailing\ud ideas about how male actors perform entrepreneurial identity and develop ethnographic accounts\ud of how gender, entrepreneurship and identity projection culturally intersect.
Subjects
free text keywords: Business and International Management, Hegemony, Masculinity, media_common.quotation_subject, media_common, Sociology, Gender studies, Marketing, Ethnography, Management, Fraternity, Entrepreneurship
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publication . Article . Other literature type . 2017

Performing entrepreneurial masculinity: An ethnographic account:

Andreas Giazitzoglu;