What marketing strategy for destinations with a negative image?

Article English OPEN
Seraphin, Hugues ; Gowreesunkar, Vanessa ; Hugues Seraphin (2017)
  • Publisher: Emerald
  • Subject: N500 | N831

Purpose\ud This concluding article filters out meaningful marketing strategies that aim at re-positioning and re-establishing struggling tourism destinations with negative image. Drawing from a collection of case studies around the world, the article provides evidences ... View more
  • References (9)

    Alvarez, M. D., & Campo, S. (2011). Controllable versus uncontrollable information sources: Effects on the image of Turkey. International Journal of Tourism Research, 13, 310-323.

    Avraham, E. (2015). Destination image repair during crisis: Attracting tourism during the Arab spring. Tourism Management, 47, 224-232.

    Cooper, C., & Hall, M. (2008). Contemporary tourism: An international approach. Oxford: Elsevier.

    Gartner, W. C. (1993). Image formation process. Journal of Travel and Tourism Marketing, 2(2/3), 191-215 Gartner, W. C. (2000). Image. In C. Cooper, & M. Hall (Eds.), Contemporary tourism: An international approach (pp. 223-229). London: Elsevier.

    Kowalczyk, A. (2014) From street food to food districts - Gastronomy services and culinary tourism in an urban space, [Online] www.turystykakulturowa.org, Accessed 01.06.17 Mihalache, M. & Mihalache, O.R. (2016) Organisational ambidexterity and sustained performance in the tourism industry, Annals of Tourism Research, 56: 128-163 Morgan, N., Pritchard, A., & Pride, R. (2013). Destination brands. Managing place reputation (3rd ed.). London: Butterworth-Heinemann.

    Orams, M. B. (1996). A conceptual model of tourist-wildlife interaction: The case for education as a management strategy. Australian Geographer, 27(1), 39-51.

    Séraphin, H., Butcher, J. & Konstanje, M. (2016). Challenging the negative images of Haiti at a pre-visit stage using Visual Online Learning Materials, Journal of Policy Research in Tourism, Leisure and Events, doi: 10.1080/19407963.2016.1261146 Smith, S. (2017) Organisational ambidexterity: Welcome to paradox city, Human Resources Management International Digest, 25 (1): 1-3 The Travel & Tourism Competitiveness Report 2017, [Online] Available from: http://www3.weforum.org/docs/WEF_TTCR_2017_web_0401.pdf, Accessed 01.06.17 Vitic, A., & Ringer, G. (2008). Branding post-conflict destinations. Journal of Travel and Tourism Marketing, 23 (2-4), 127-137.

    Walters, G., & Mair, J. (2012). The effectiveness of Post-disaster recovery marketing messages - The case of the 2009 Australian bushfires. Journal of Travel & Tourism Marketing, 29(1), 87-103.

    Figure 1: E.g. of destination performance (2016)

  • Similar Research Results (1)
  • Metrics
    0
    views in OpenAIRE
    0
    views in local repository
    90
    downloads in local repository

    The information is available from the following content providers:

    From Number Of Views Number Of Downloads
    Winchester Research Repository - IRUS-UK 0 90
Share - Bookmark