What marketing strategy for destinations with a negative image?

Article English OPEN
Seraphin, Hugues ; Gowreesunkar, Vanessa ; Hugues Seraphin (2017)
  • Publisher: Emerald
  • Subject: N500 | N831

Purpose\ud This concluding article filters out meaningful marketing strategies that aim at re-positioning and re-establishing struggling tourism destinations with negative image. Drawing from a collection of case studies around the world, the article provides evidences ... View more
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    Figure 1: E.g. of destination performance (2016)

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