‘If I huff and I puff’. Foundations for building Brazil’s image: Evidence from an international systematic review (2001 to 2015)

Article English OPEN
Tench, R; Mariutti, F; Giraldi, J;
(2017)
  • Publisher: Escola Superior de Propagada e Marketing

The past two decades presents a rapid development of country image research. From the literature, several conceptual frameworks are aligned to specific topics, for instance, country-of-origin, country brand models, socioeconomic changes, among others. Specifically, focu... View more
  • References (76)
    76 references, page 1 of 8

    !! CantoRGuina,( F.T.( and( Giraldi,( J.M.E.( (2012)( Differences( on( the( image( of( Brazil( in( external( markets( according( to( consumers'( age,( gender,( knowledge( about( the( country( and( country( of( residence.( International( Journal( of( Business(Science(and(Applied(Management,(7((2):(13R28.((

    !! CantoRGuina,( F.T.( and( Giraldi,( J.M.E.( (2013)( The( Evaluation( of( Brazilian( Beef( in( Europe:( Consumers,( Importers( and( Exporters'( Perspectives.( International( Food(and(Agribusiness(Management(Review,(16((4):(101R( 122.((

    !! CantoRGuina,(F.T.(and(Giraldi,(J.M.E.((2015).(The(CountryR ofRorigin( Effect( on( Brazilian( Beef( Trade( in( Europe:( The( Moderating( Role( of( Gender,( Age,( and( Product( Involvement.(Journal(of(Food(Products(Marketing,(21((2):( 123R140.((

    !! De(Moya,(M.(and(Jain,(R.((2013)(When(tourists(arey(our( “friends”:(Exploring(the(brand(personality(of(Mexico(and( Brazil(on(Facebook.(Public(Relations(Review,(39:(23R29.((

    !! Dinnie,( K.( (2005)( Conceptualising( nation( branding:( a( qualitative( inquiry( into( an( underRtheorised( domain( in( marketing.( [PhD( thesis]( Glasgow( Caledonian( University,( United(Kingdom,(2005.(

    !! Dinnie,( K.( (2009)( Nation( Branding:( Concepts,( Issues,( Practice.(Oxford:(Elsevier.(

    !! Dinnie,( K.( (2016)( Nation( Branding:( Concepts,( Issues,( Practice.(2nd(ed.(Oxford:(Elsevier.(

    !! Florek,(M.((2005)(The(country(branda(s(a(new(challenge( for( Poland( Place( Branding,( Place( Branding( and( Public( Diplomacy,(1((2):(205R214.((

    !! Gertner,( D.( (2011)( Unfolding( and( configuring( two( decades(of(research(and(publications(on(place(marketing( and(place(branding.(Place(Branding(and(Public(Diplomacy,( 7((2):(91R106,(2011.((

    !! Gilmore,( F.( (2002)( A( country(-(can( it( be( repositioned?( Spain(-(the(success(story(of(country(branding.(Journal(of( Brand(Management,(9((4):(281R293.((

  • Metrics
Share - Bookmark